YouTube is a social media outlet where we can find or post a wide variety of information and entertainment. YouTube is popularly used by people from all over the world and is able to retain a vast audience. It is not a surprise that bigger companies have tapped into this market as a way of advertising their own products/services/goals to these larger audiences.
Avinash Kaushik goes into this topic in great detail and breaks down how you and your company can utilize the tools available to create your own YouTube presence. Here is a link to his blog post:
I have also taken the information from his blog and created an infographic to break down the key elements. This was done through http://piktochart.com/.